zidane+beckam
posted by 51crew at 10:18 AM
3 comments
Tuesday, May 03, 2005
Derived products, until where????
Real Madrid is one of the famous football club in the world and like Manchester United, they propose a lot of derived products. We can find video games, Tee-shirts, track suits, balls, glasses, shoes, badges, caps, underwears, coats, watches and many other products.
For the Real Madrid direction, it's very important to enable its supportors to buy everything they want and that's why they have these huge range of products.
Moreover, we can notice that more and more products are targeted toward girls and women. In fact, we can buy tee-shirts, underwears, skirts, necklaces, jewelry, glasses...
I think that every club must develop its stores cause on the one hand it enables the club to earn money and on the other hand it make pleasure to the supportors.
posted by 51crew at 8:33 AM
0 comments
Tuesday, March 29, 2005
For several years, Real Madrid has tried to become the most popular football club in the world. That's why, the direction has recruited the famous players at each posts. Roberto Carlos, Luis Figo,Zinedine Zidane,Ronaldo,David Beckam, Walter Samuel and finally Mickael Owen are the last recruits of Real Madrid.All these players are called the "galactics"
Moreover, the goal of Real is not only to win tournaments but also to sell a maximum of products derived from the club and its players. That's why, the recruitment is turned towards famous and beloved players. In fact, Zidane and Beckam are destined to the Asian market,Owen and Beckam for the British market, Ronaldo and Roberto Carlos for the South American market.
To conclude, can we think that the Real Madrid's marketing strategy is compatible with the fooball world?
Moreover, the goal of Real is not only to win tournaments but also to sell a maximum of products derived from the club and its players. That's why, the recruitment is turned towards famous and beloved players. In fact, Zidane and Beckam are destined to the Asian market,Owen and Beckam for the British market, Ronaldo and Roberto Carlos for the South American market.
To conclude, can we think that the Real Madrid's marketing strategy is compatible with the fooball world?
posted by 51crew at 7:17 AM
0 comments
Friday, March 04, 2005
Real Madrid Marketing
Welcome everybody!
My name is Nicolas Durand , I am a student in a business school in Le Havre. I choose this topic because I think that the football environment has been changing for a severals years and the Real Madrid is the best example to analyse and explain it.
My name is Nicolas Durand , I am a student in a business school in Le Havre. I choose this topic because I think that the football environment has been changing for a severals years and the Real Madrid is the best example to analyse and explain it.
posted by 51crew at 1:50 AM
2 comments
